Joo HweeLast year, I quit my fancy job and started from the bottommost of a new industry.One year ago, I was a (social media) content producer who used to work in-house creating social content. I write the script, I plan, I…6 min read·Jan 23, 2021----
Joo HweeIt’s our fault Singaporean YouTubers still create the same type of contentTwo days ago, someone sent this tweet on Twitterverse:3 min read·May 4, 2020----
Joo HweeI tried creating a YouTube video. Here’s what I learnt.I watch a lot of YouTube. By a lot, I mean, I watch everything from fashion videos, to art journaling videos, to local comedy channels, to…6 min read·May 2, 2020--1--1
Joo HweeWhat makes a good brand video?I love watching a good brand video, they’re like tiny surprises as I scroll through Facebook and I get a wholesome story in the pile of…5 min read·Apr 20, 2020----